What Silo? SRP & Google's Approach to Program Innovation (Includes Income-Eligible Focus)

Date: May 2023

Learn about SRP’s lessons learned, operational challenges, and future opportunities from its 2022 implementation of various innovative strategies to increase DR program participation in LMI and Multifamily communities. The presenters will discuss split incentives, the customer journey, customer pain points, and their marketing campaigns to drive demand and participation.

Speakers:
Jim Walsh, Techniart
Tyson Brown, Google/Nest
Eamonn Urey, Salt River Project

Course Details