Date: Spring 2026

Every few years, the Smart Energy Consumer Collaborative (SECC) updates its consumer segmentation framework to keep pace with energy industry and societal changes. This segmentation uncovers key consumer trends and behaviors as they relate to energy efficiency, demand response programs, electrification, distributed energy resources and more. During this presentation, SECC’s President & CEO Nathan Shannon will moderate a session with Mayson Smith from Cobb EMC, Arnold Santayana from CPS Energy, Sarah Farlee from Freestate Electric Cooperative and Tim Hillman from ICF and will walk through the new attitudinal segmentation and provide recommended steps for electricity providers and other industry stakeholders looking to better connect with and engage each of the new consumer segments. Panelists will also highlight new research findings on Gen Z, rural and low-income consumers, including their interest in clean energy programs and their attitudes toward their electricity providers.

Speakers:
Nathan Shannon, Smart Energy Consumer Collaborative (SECC)
Mayson Smith, Cobb EMC
Arnold Santayana, CPS Energy
Sarah Farlee, Freestate Electric Cooperative
Tim Hillman, ICF