Date: May 2025

Demand management programs are becoming increasingly critical for electric utilities, benefitting participants while supporting grid reliability and sustainability goals. However, securing enrollments from small-to-medium-sized commercial accounts requires more than a “one-size-fits-all” approach. These customers are traditionally non-managed accounts, and despite their interest in being part of the solution, they require flexible program options, reliable event strategies and a customized event day action plan to meet their specific needs. This presentation will showcase Xcel Energy’s Demand Management portfolio, which includes programs such as Peak Partner Rewards and Peak Flex Credit. Xcel Energy designed this portfolio specifically to serve the non-managed customer base. Michaels Energy, the implementation contractor, provided marketing and engineering support tailored to these often-overlooked customer groups. By combining technical expertise with personalized engagement, this presentation demonstrates how utilities can effectively connect with small-to-medium businesses, enable them to participate, and inspire their commitment to energy efficiency and carbon reduction goals.

Speakers:
Chris Ashley, EnergyHub
Jeff Ihnen, Michaels Energy
Joseph Koski, Xcel Energy
Tyler Kashdan, Michaels Energy