Date: August 2025

Octopus Energy’s “Electroverse” is an e-Mobility Service Provider (eMSP) with nearly 1 million users, providing access to 950,000+ public chargers across 1,100+ public charging networks in 33 countries using a single mobile app. Electroverse worked with Centre for Net Zero in the UK to trial first-of-its-kind dynamic pricing to test shifting public EV charging behavior. Offering up to 40% discounts during periods of abundant clean energy led to a doubling of charging vs. control groups, demonstrating significant price elasticity on certain days and periods of time. Trials also showed “demand creation,” indicating higher charging demand exists at dynamic pricing than at static rates. This suggests large, untapped potential for aligning charging with low-cost, low-carbon energy. The presentation will detail trial methodology and results, discuss implications for influencing EV charging behavior, explore US applications and propose approaches for utilities and chargepoint operators to test elasticity and drive utilization.

Speaker:
Nathan Wyeth,Octopus Energy US