FAQ

Date: April 2020

The electric utility industry is steadily moving toward integrated demand side management (IDSM) programs to meet customer needs and capture new benefits from emerging technologies. Integrated demand response (DR) plus energy efficiency (EE) programs leverage DR market infrastructure and new technologies (e.g., connected devices) to transform the utility-customer interaction from a one-off rebate into a continuous engagement with the customer that produces deeper energy and demand impacts over time.

The presentation blends the design, implementation, and evaluation insights to illuminate successful customer engagement and future considerations for Ameren Missouri’s Peak Time Savings program. More specifically, presenters discuss how engaging messaging and simplifying the customer experience were critical in the program’s successful launch; review the challenges and successes during the program startup; discuss opportunities provided by offering various participation experiences (Uplight’s Orchestrated Energy, Google Nest’s Seasonal Savings and Rush Hour Rewards, and ecobee’s Eco+ offering) as part of the integrated solution; and illustrate opportunities for enrollment via a BYOT approach or purchase from an online store along with notifications that are provided throughout to create an empowered and engaged participant. To round up the presentation, presenters share program impacts and participant sentiment and experiences to enhance program enrollment, engagement, and experiences.

Speakers:
Jeff Berg, Ameren Missouri
Kessie Avseikova, Opinion Dynamics
Greg Wassel, Franklin Energy