Optimizing TOU Rate Plan Participation While Maximizing Customer Satisfaction

SCE and GridX discuss customer education around TOU plans, and how these help maximize participation and increase customer satisfaction. (Nov 2020)

FAQ

Date: November 2020

Time-of-use rate plans provide a great incentive for consumers to change electric consumption patterns, helping align a customer's cost to the actual cost of producing and distributing electricity. To maximize and optimize customer participation, utilities need to properly design and deploy TOU rates, as well as educate customers on how their bill can be affected. Bill simulation, or shadow billing, can play a key role in segmenting customers, identifying winners and losers and projecting revenue impacts.

This presentation focuses on the customer education portion, how to maximize participation while increasing customer satisfaction.

Speakers:
Eva Molnar, Southern California Edison
Scott Engstrom, GridX