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Date: November 2020
Amid a global pandemic and with an ambitious enrollment goal of 65 MW, Evergy and CLEAResult faced an uphill battle attracting participants for their 2020 Business Demand Response program. Discover how they navigated these unprecedented challenges to educate customers on a new program design and exceeded their goal by over 110%.
This session showcases the new program design, how it differs from past programs, and how the team maintained its enrollment presence despite a market-wide lockdown caused by COVID-19. Then walk through their customer education process which highlights the importance of maintaining a consistent message throughout the enrollment period.
Speakers:
Corrine Villim, Evergy
Chris Thompson, CLEAResult