Date: May 2025

Innovative rates like Time of Use (TOU) and Critical Peak Pricing (CPP) constitute a key demand flexibility engagement lever for C&I customers. However, as our session panelists can attest, engaging C&I customers on innovative rates is no easy task. This interactive session offers an opportunity to hear lessons from the field about the best strategies for engaging C&I customers on innovative rates. It will also include recent research from ACEEE and NREL on how rates can be both a solution and a barrier to incorporating new technologies in the C&I setting, plus we’ll delve into the real world challenges of engaging large customers on advanced rate plans.
 
Speakers:
Chetna Smith, Southern California Edison
Shawn White, Xcel Energy
Aditie Garg, NREL
Richard Hart, ACEEE
Jordan Folks, Opinion Dynamics
Mahayla Slackerelli, Calpine Community Energy
Leigh Winterbottom, ICF

Course Details