Date: May 2025

For many utilities to meet their ambitious demand response targets in the coming years, it will take a village – or as we call it in the demand-side management program world, a strong Trade Ally (TA) Network. TA Networks have long been relied upon by energy efficiency program implementers to achieve and scale efficient market transformation. However, very few demand response programs presently leverage these networks. Previously dominated by lighting contractors, TA Networks have evolved to include more diverse providers of efficient building equipment and services, and now – demand response market partners. Our session offers an overview of the key market partners capable of moving the needle on demand response enrollment and performance, as well as the shared experience of Generac, GridBeyond, TRC, and our utility partners in developing new strategies to engage these market actors, including challenges encountered, lessons learned, and results achieved to date.

Speakers:
Maddie Emerson, TRC Companies
Randall Chasten, Generac Power Systems
Christian Mapes, GridBeyond
Chris DelaTorre, Evergy