Date: November 2025

As DERs proliferate and grid complexity increases, prices to devices (P2D) mechanisms are emerging as critical tools for efficient grid operation and customer value delivery. This session brings together diverse industry perspectives to examine real-world P2D implementations, challenges, and opportunities. Our expert panel features four key stakeholder viewpoints: an implementer provider will share operational insights from deploying P2D programs, including technical integration challenges and customer engagement strategies. Device OEMs will discuss hardware considerations, communication protocols, and the evolving ecosystem of price-responsive devices. Academic researchers will present findings on grid-level impacts from their recent P2D research project that assesses impact from devices responding at scale. Finally, utility representatives will address regulatory considerations, rate design implications, and lessons learned from pilot programs and commercial deployments. Through case studies and practical examples, attendees will gain actionable insights into P2D program design, technology selection, stakeholder coordination, and performance measurement. This comprehensive examination will help participants navigate the complex landscape of price-responsive demand management.

Speakers:
Jordan Folks, Opinion Dynamics
Mahayla Slackerelli, Calpine Community Energy
Michael Pirro, GridX
Charlie Buck, SMUD
Hayden Reeve, Pacific Northwest National Laboratory
George Penny, Lunar Energy
Steve Mannhard. Optiwatt