Date: November 2025

As electric vehicle adoption accelerates, utilities are exploring innovative rate designs to encourage charging behaviors that align with grid needs and customer preferences. This session will showcase perspectives on EV-specific rates across both residential and commercial sectors, including dynamic pricing and time-of-use structures. Speakers will share lessons learned from program design, customer engagement strategies, adoption patterns, and implementation challenges. Drawing on case studies from utilities across the country, the discussion will highlight practical insights into rate development, customer response, and pathways to scale EV rates that balance customer value with grid reliability.

Speakers:
Tami Buhr, Opinion Dynamics
Alice Havenar-Daughton, Marin Clean Energy
Kate Merson, EV.Energy
Kristine Kim, APS
Eric Moberg, PHI
Scott Engstrom, GridX