Date: November 2025

How do you launch a residential pay-for-performance (P4P) battery program that aligns grid needs, OEM and vendor requirements, and customer value? This session explores the launch of TEP’s Energy Storage Rewards—the first P4P battery program in Arizona. Success hinged on close cross-functional coordination and careful planning. Highlights include: Defining grid-aligned battery use cases and incentive levels with coordination between Energy Programs, Reliability, Rates, and Resource Planning teams. Creating event management strategies and onboarding processes with aggregators and OEMs. Engaging installers to drive participation and streamline enrollment. Crafting customer-friendly messaging to explain FAQs, compensation, and the alignment of battery dispatch with TOU, demand, and net metering rates. Conducting rigorous pre-launch user acceptance testing to validate device performance, refine messaging, and improve customer experience. Whether you’re with a utility, OEM, or aggregator, this session offers real-world insights into DER integration, load flexibility, resource needs, dynamic rates, and customer-centric program design.

Speakers:
Bryan Jungers, Tucson Electric Power
Dave Alspector, Tierra Resource Consultants